I was recently contacted by their record company to make a promo video for POP Etc, formerly known as The Morning Benders. “Keep It For Your Own” is one of the songs coming out on their newest album and was produced by Danger Mouse.
My instructions were simple: “There is a guy going to hang one of our billboards in Silver Lake. Shoot him doing that, and cut it to the song.”
Well, there always has to a be a story for me, so I wanted to add a bit of mystique to the project. I focused on Chris, the guy hanging the billboard, and cut it so as to not reveal the sign entirely until the end. The best part for me though was hearing the song on the radio for the first time this past week.
Shot and edited by Jeff Gatesman
2nd Camera and assistant, Alexander Brennan
I recently had the opportunity to work on a project with one of the top Rock guitarists in the music industry, and it was both very exciting to be working with Slash from Guns ‘N Roses and Velvet Revolver fame, as well as to be working on a project that was paving a new road through digital photography, capturing 360° images to be processed into user-interactive camera angles.
Slash has just finished recording an album of new songs with singer/guitarist Myles Kennedy, drummer Brent Fitz and bassist Todd Kerns and part of the release will be an interactive video of the band playing the album complete, and recorded on 6 – 360° cameras. The user will be able to choose which camera to watch and have the ability to control pan and tilt. The camera technology that makes this possible comes from a couple of really smart guys at MATIvision. The album is great, and it is just an added bonus to have a front row seat to the recording of it.
I just cannot stop marveling over this camera. We recently shot this music video with 3- 5D’s and a variety of Canon L series lenses.
The video is for the title song of the documentary of the same name. See What I’m Saying, the Deaf Entertainers Documentary is just that: a film about 4 deaf entertainers and is the first of it’s kind as it is open captioned to be accessible to a hearing impaired audience. The music video is open captioned as well, and as far as I know, is also the first of it’s kind. The video was directed by Hilari Scarl and the music is written and performed by the Los Angeles based group Powder.
The video was shot using a total of 3-5D MkII cameras and a variety of support devices. Post production was done in Final Cut Pro and After Effects while the look was created in Color and using the Magic Bullet Looks Suite filters. The workflow included downloading CF cards to external hard drives on location and then transcoding the h.264 footage to Apple Pro Res 422 HQ for editing in Final Cut.
The Camera Crew
Jeff Gatesman – Director of Photography
Barry Berona – Additional Camera Operator
David Farkas – Addditional Camera Operator
Pedro Guimares – DIT and 1st camera assitant
Tiffany Aug – Additional 1st camera assitant
Alexander Brennan – 2nd Camera Assistant